So that's what I am told. If you want your site to have a better location on google you can blog. So here I am once agin trying to blog. And once again I find myself asking what it is exactly does it mean to blog. When I ask the silly question the response is always.... you can write about anything. Doesn't even have to be about the product whose web page this blog is related to, just write something. Easier said than done for a person who isn't a writer. For a person that is guarded with everything in my life. But yet I am supposed to put things out there for anyone and everyone to read at will. So here is my best attempt... not that anyone reads my blogs anyway....
How starting a company gives you a gut check about who you really are!!
The Moisturizing Mate endeavor began 4 yrs ago, I think. Truthfully it has been so long that I have lost track of time. Of course some would say I don't know because I don't have any ownership of the process. But that is a story for another time. So far it has been four years of short lived highs and devastating lows. Watching our life savings disappearing around every corner. And let's not forget to acknowledge the daily cliches of "you are already a winner because you tried" or "if it was easy everyone would try it" and my personal favorite "you have to know failure in order to appreciate success". Easy for someone to say when they have no vested interest in this project but stand by watching from the sidelines. Recently my overwhelming internal dialogue is that we should just cut our losses. Its not worth all the stress and heart break. But then I look at my husband who has dedicated the last 4 years bringing this product to life and I know he needs this success. Even if it means we have to loose everything in the process
I have told the story before of how the Moisturizing Mate was conceived. And if you aren't aware of the story you can read it on the site for Beach Bum Bars where my husband recently did an interview. What I am focusing on is the first stage where we wasted money. Through no one's fault, we just didn't know any better. My husband developed a concept for a lotion applicator and I drew up pictures of how we wanted it to look. So the next logical step would be......... for those of you who guessed finding an engineer firm to design the product, you would be correct. So that's what we did. At first we were told that it couldn't be done. Undeterred by the feedback, my engineer degree-less husband found a way to make the product function. Armed with this new brilliant idea the engineer went to work. What came back were cad drawings for a functioning product that looked like something a man who can only envision machines designed. It was hideous!! But we were assured to not worry about the design because we can change that anytime. At this stage we are only worried about functionality. And we believed it because we were the amateurs. Once all the specs were ironed out for functionality it was time to discuss design and surprise surprise, we were then told there was nothing we could do to change the look. And to top things off, the prototype that was sent to us didn't work. So here were, 1 year and $8,000 later, we had a non-functional prototype that looked like a weapon out of star wars. So what did we do next.........
That is going to have to wait for my next blog... or whatever you call this thing.
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